Page 338 - ibdaa
P. 338

337 Ÿ-b<¡~9¡EH Ÿ-bJxƒF   ˆ*]+°( *
    x~7b†D* –~|ŒD*

œE šbžE ¢D*( —¡pgD* ™.  °K H*& fJbž›D* f0¡gŒE šbžE —b˜†g~6bC  f•J]cD* ib~64b˜˜D* bE*&  ,]J]/ B*¡EH šbžE ¢•<  ÉK jE
—b˜†g~6* ]£Œ˜D* œE b( A “DwD  8b1 –’~{+ eɀD* ]›< fDb†A ¡’gA  fJbž›D* f0¡gŒE šbž˜D* ¢D*( f£Fb. ,2¡†D* ™.  x1*% ˆ¡F
yJy†gD ,2]pE ib0*xgB* ™•†gD* fJxƒF š]- b˜C  Ix1*& ,4b-  bJK 2xA ¥*&   f£˜~6* ib<¡˜mE ¤A –˜†D*H ,4b- ¤›GwD* ~|†D*

                                                          ‡+x˜D* xƒF* bcK ~6b›E *yK Jy†- ¤<*]+°( * x£’ŒgD*

—*¡0°& * –C ¤A f~zFbmg˜D* ib<¡˜m˜D* d›m- b›£•< œ’D  ˆ*¡F&°* fŒ•gsE ib<¡˜mE ¤A –˜†D* f<¡›g˜D* i*xcsD* œ˜~¦g-
–†mg~6 zFbm-ÉD* ,2bJ5 °&  f<¡˜mE ¥&* ¤A zFbm-ÉD* œE –jE&* I¡g~zE  b†K c:  ”b›GH  (Rubenson & Runco, 1995)
¡GH  y£pgD* ¢•< ˆb˜/(°* ¢˜~zJ bE zFbm-ÉD* I¡g~zE ¤F]- ]D¡£~6 b˜›£+  fJb‰•D bcK †~8 *xK E*& f<¡˜m˜D* 2*xA*& œ£+ –~8*¡gD*

                          .(Paulus, 1999) group think ¤<b˜mD* x£’ŒgD* œ£j0bcD* ¦†+ Ÿ£˜~zJ b˜+ c-xE

                                  ‡+x˜D*

                      ¤<*]+(°* x£’ŒgD*H ™•†gD* fJxƒF

                            Learning Theory and Creative Thinking

    f•J]cD* ib~64b˜˜DbA  fDb†A ¡’g~6 f£˜›gD*H dJ4]gD* 2¡ž/ *& b˜~¦D ¤)*x/°( * ‚*x~7(°* a2bcE œE 2]< —b˜†g~6* œ’˜J
   bK 0° *H2¡†J ™.  x1%* $¤~7 ¢D*( *¡D¡pgJ ™.  °K H*& ¤<*]+(°* x£’ŒgD* œJ4b˜- ¢•< *¡+4]gJ *& 2*xA°& * ¢•< b( A  *wD  *]K / fDb†A  ÉK jE
   œ˜~¦F ¢g0 šbž˜D* ‡J¡›- dmJ b˜C  *]K / fDb†A qc~|-H ib~64b˜˜D* —]cg~z- Ž¡~6 w)]›<  Ix1*& ,xE ¤<*]+°( * x£’ŒgD* œJ4b˜- ¢D*(
   *yK Jy†- š]F *& –˜gp˜D* œE °&  f˜’p+ yJy†gD* š]F &* dmJH  ,]J]/ B*¡EH šbžE ¢D(* eɀD* bž˜•†- ¤gD* i*4bž˜D* ™˜†- &*
   f£•1*]D* ibEb˜gG°* f£/4bsD* i%bAb’˜D*H yA*¡pD* xE]- bE]›< “D3 l]pJH  Ÿ+ š¡F b˜D ,x£jC i*xJxc- š]FH ¤‰c›J b˜E xjC*&
   eɀ•D š]›A  ¥]<bcgD* x£’ŒgD* ¢•< œJ2bg†E x£= eɀD* bC *3*( b˜£~6 °  Fading ¡csD* —b˜†g~6* œ’˜J b˜C  eɀD* ]›<
   f0¡gŒE šbžE ™žD š]F  šbž˜D*  wG ¢•< eɀD* 2¡†gJ bE]›<H  ,2]pEH fp~9*H ib˜£•†g+ f+¡p~|E  °K H*& ™£ƒ›gD* f£Db< šbžE
   x£’ŒgD* eɀD* ™•†gJ &*  ¤mJ4]gD* ¡csD* *wG ]†+  ‡B¡gFH  ¢DH&°* œE *]K J]p-H b0K ¡~9H –B*& ib˜£•†g+  b˜+4  f+¡p~|E  fJbž›D*
   "xJb+"H "zC¡g~6" š]Q B ]BH  fp~9*H x£= ib˜£•†gD*H *]K £/ ,2]pE x£= šbž˜D* ¡’- bE]›< ¢g0  ™G]0H –£~8°& *H ¥]<bcgD*
    ˆ*]+(°* f£˜›- 2¡ž/ d~6b›£D Ÿ•J]†- œ’˜J "”¡•~zD* ¢•< fƒAbp˜D*H ™£˜†gD* b£/¡D¡›’gD" b€K €sE (Stokes & Baer, 1977)

                       ib~z~6'¡˜Db+ f~8b1 ib’£g’-

                                  TACTICS FOR ORGANIZATIONS

Amabile & Gryskiewicz, 1989; Basadur 1994;) ib~z~6¡' ˜•D b~|K £~|1 ,]J]< ib’£g’-H nE*x+ i4¡: ]D
™ƒ†E 4¡: ]A  ib~z~6¡' ˜D* ¤A fJ4Hx~9 fD$b~z˜D* °& H  (Runco & Basadur, 1993; Witt & Boerkrem, 1989
$b£~7°& * œ£Q c- bžF&° f£˜G&°* œE f£Db< f/42 ¢•< ‘x€D*H z£Jb˜D*  wGH  bž˜££- ‘x:H bž~z£JbE dFb/ ¢D(* ib’£g’gD*  wG
2xmE œE xjC&* ¤€‰- bžF&* ¤A "ˆ*]+(°* dCxE" ,x’A g•- bžF*& H]cJH  bžc›m- dmJ ¤gD* $b£~7&°*H –†Œ-O &* dmJ ¤gD* ,2]p˜D*

               f£<b˜g/°* B*¡˜D*H  42b~|˜D*H  fJ2b˜D* f_£cD*H f£<b˜g/°* ibC¡•~zD* ¤€‰- ¤žA  f£Ax†˜D* i*4bž˜D*

  Ÿ•†ŒJ £CH 2xŒD* Ÿ•†ŒJ bE xJx- fJx0  fJxpD* ¢D*( (Amabile & Gryskiewicz, 1989) "–£+bE*& " 4b~7&* ]BH
fc~6b›˜D* 42b~|˜D* ¢D*( —¡~8¡D* f£Fb’E(*  42b~|˜D*H   2xŒD* I]pg- ¤gD* šbž˜D* ¢•< 2bmD* –˜†Db+ 4¡†~7  ¥]pgD*H
fJ2xŒD* ib˜Gb~z˜D*H ™£D*H Ž*]@G°& * £p-  Ž*x@~@7°( *H   ibE¡•†˜D*H  iÉ£ž~zgD*H  2*¡@˜@D*H  8bs~7&°* bž£A b˜+
   333   334   335   336   337   338   339   340   341   342   343