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Ÿ-b<¡~9¡EH Ÿ-bJxƒF   ˆ*]+(°* 266

œEbjD* –~|ŒD*     

                      —b˜<&°*H ib~z~6¡' ˜D* ¤A ˆ*]+(°*

                      CREATIVITY IN ORGANIZATIONS AND BUSINESS

 f†~9*¡g˜D* yA*¡pD* *& £C ~8HH ˆ*]+(°* ‡m~{J b+b£D* ¤A ¤˜£ƒ›gD* ub›˜D* *& (Basadur, 1994) "4H2b~6b+" ]/H
¢•< ,]J]mD* 4b’A°& * ‡E h•Eb†-H ib0*xgBÉD bBK H]›~8 ib~z~6'¡˜D* I]0*( h†~9H ]BH  fDb~8°& * ™<2 ¤A –˜†g~z-  f‰•D* ¢g0H

                                                                           "f£cG3 ib~¦£+" bžF&*

 ibAb. ,]< ¤A f£<*]+°( * fBb€D* 4b˜jg~6* †~9 œE ˆ¡F œ< (Walberg and Stariha, 1992) "bžJ4bg~6"H "‹xcDHH" dgCH
 A ,]pg˜D* ibJ°¡D* ¤A 4b˜jg~6°* †~9 ¢•< b˜žjp+ ¤A *yC4 b˜žF&* ™=4  bK +b~6 "¡’F4"H "¡~z›+H4" Ÿ~{BbF ¥wD* ˆ¡~9¡˜D* ¡GH

                      f£AbjD* ib£•˜†D*H ibmg›˜D*

                           CULTURAL PRODUCTS AND PROCESSES

 n-*¡›D* ¢•< bG]£Cb& - ¤G f£+x‰D* ibAbjD* œ£+ $bgD°* ‚bF I]0(* &*        "*4yE"H "bAbg~6bŒJx~6"H "b›J*4" rxgB*
yCxJH f£<*]+°( * f£•˜†Db+ ™gžJ ‘x~{D* &* ¡j0bcD* $°'¡G x†~7H  ˆ*]+°( * ¢•< œJx~7'¡EH œJ4b£†˜C fE$ɘD*H ,]Q mD* —b˜†g~6*H
œ£+ ‘HxA 2¡/¡+ $b<2°* *wG ¤+2&°* ˆ*]+(°* —Hb›- x1*% kp+ ™<2 ]BH       8  "f£~|s~{D* ibBb€D* £p- ,xc1" ¢•<
bC k£0  fDbpD* ib~6*42 œE ibFb£+ *¡E]B ™žF&° †~¦D* Ÿ+¡~{J f£AbjD* ‘HxŒD* —¡0 ™ž/bg›g~6* œ’D  ˆ*]+°( * ¤A ibAbjD*

       ]›žD* ¤A f£+2&* ,y)b/ ¢•<&* ¤GH  Jnanpith Award ,x£ž~{D* "kcFb›/" ,y)bm+ œJy)bŒD* œE ™ž-b~6*42 2*xA*&

¡pF ,y£pgE bž-*3 ¤G f£AbjD* ‘HxŒD* —¡0 ib/bg›g~6°* ™<]D f•˜†g~z˜D* fD2&°* *& ¤›†- bžF°& f•~¦†E fm£g›D*  wG –’~{-H
—]†D* x£= œE *& b˜C  ,y)bmDb+ 5¡Œ•D f£+2&* °K b˜<&* *¡cgC ™žF*& ¢›†˜+  œ£mg›E *¡FbC ,y)bmD*  wž+ *H5bA œJwD* 2*xA&°bA  n-*¡›D*
 f£<*]+(°* f£•˜†•D  ibŒJx†gD* ib_E œ’J ™D (*  ibŒJx†gD* i*x~{< ”b›žA  n-*¡›Db+ c-xE ex‰D* ¤A ˆ*]+(°* –C *& ng›g~zF &*
ibmg›˜D* H4]J ˆ*]@+(°* œ< lbp+&b+ ¡E¡J œJwD* 2*x@A&°* ™ƒ†E *& Žxg†F &* dmJH  œ££+x‰D* œ£Fb›ŒD* œ£+ b˜£~6°
 ˆ*]+(ÉD ]£0¡D* ¤+x‰D* 4¡ƒ›˜D* ¡G *wG *& ¤›†J ° “D3 œ’D  f£<¡~9¡˜D* f£Db< i*H2&* —b˜†g~6b+ bžg~6*42 œ’˜J ŸF°& f£<*]+(°*

]A  b& ~{D* *wG ¤A b<K b›B(* xjC&°* ¤G ]›žD*H ex‰D* œ£+ Ÿc~{D* Ÿ/H*& —¡0 Ÿ)ÉE5H "b›J*4" ibƒ0ÉE ¡’- ]A  “DwDH
       "ixcD*& " —b˜<&* šb˜D* *wG ¤A *¡•m~6H  y)*¡mDb+ œJy£˜˜D* œJy)bŒD* œ£+        ",bFb†EH ib:bc0(*" ÉK jE *H]/H
¥]Q p-" &* ¢›†˜+ x1%* Ÿc~7 Ÿ/H ”b›G *& b˜C  ex‰D* ¤A *H&b~{F œ£<]cE 2*xA*& I]D fž+b~{˜D* ,x’c˜D* i*xcsD* 4*x’- —¡0 œJx1%*H
ex‰D* ¤A œ£<]c˜D* 2*xA&°* &* b˜C       8  "(Jnanpth) fJ]›žD* "kcFb›/" ,y)bm+ œJy)bŒD* œ£+ ‡)b~7 xžƒE ]£DbgD*
œE ˆ¡F ¢D(* obgpJ ¤DbgDb+H  fDb~8&°* d•€gJ ˆ*]+°( * &* b˜C  ˆ*]+°( *H  ‡˜gm˜D* i*2b†D œJxJb~zE x£= H&* ]£DbgDb+ œ£Eyg•E x£=
ˆHx~{˜D* ib’c~7 f~6*42 ¢D*( ¡•£˜J œJx1%°* œ£ŒD'¡˜D* &* ¡GH  H' ÉE5H "b›J*4" Ÿƒ0° x1%* Ÿc~7 Ÿ/H ”b›GH  ¥]£•gD* x£= ”¡•~zD*
 (Davis et al, in pess; Gruber, 1988) f/4]D* zŒ›+ ex‰D* ¤A œ£<]c˜D* 2*xA&°* ¢•< bcK Db= *wG c€›JH  f~z~6¡' ˜D* H*&

                          f£›˜~¦D* ibJxƒ›D*

                                         IMPLICIT THEORIES

¤A 24H b˜C  x~|†D* rH4 q•€~|E x£~{JH  x~|†D* rH4H ™£D*H ib’p˜D*H x£Jb†˜D* —É1 œE 2*xA°& * ¢D*( ibAbjD* –g›-
*wG x£~{JH  œ£›£†E b’EH bE5 ¤A 6b›D* bž£A ”4b~{gJ ¤gD* ™£D*H ibGbm-°* ¢D(*H "¤DbpD* x~|†D* rH4" ¢D(*    –~|ŒD*
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