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‫ﺃﻭﻻ‪ :‬ﻨﻅﺎﻡ ﺘﻭﻴﻭﺘﺎ‬
‫ﻭﻫﺫﺍ ﺍﻟﻨﻅﺎﻡ ﻴﻤﺜل ﺠﺫﻭﺭ ﺍﻟﺘﻤﻴﺯ ﻓﻲ ﺘﻭﻴﻭﺘﺎ‪ ،‬ﻓﻔﻲ ﻋﺎﻡ )‪ (1952‬ﻜﺎﻨﺕ ﺘﻭﻴﻭﺘـﺎ ﻋﻠـﻰ ﺤﺎﻓـﺔ‬
‫ﺍﻹﻓﻼﺱ‪ ،‬ﻭﻟﻜﻥ ﺘﺎﻴﻴﺠﻲ ﺃﻭﻫﻨﻭ )‪ (1990-1912) (T. Ohno‬ﻭﻫﻭ ﺃﺤﺩ ﻤﻬﻨﺩﺴـﻴﻬﺎ ﺍﻟﺒـﺎﺭﺯﻴﻥ‬
‫ﺍﺴﺘﻁﺎﻉ ﻓﻲ ﺫﻟﻙ ﺍﻟﻭﻗﺕ ﺃﻥ ﻴﻨﺘﺸل ﺘﻭﻴﻭﺘﺎ ﻤﻥ ﻤﺤﻨﺘﻬﺎ ﺒﺎﺒﺘﻜـﺎﺭ ﻨﻅـﺎﻡ ﺍﻟﻭﻗـﺕ ﺍﻟﻤﺤـﺩﺩ )‪،(JIT‬‬
‫ﻭﻤﻭﺃﻟﻑ ﻋﺎﻡ ‪ 1978‬ﻜﺘﺎﺒﻪ ﺍﻟﺸﻬﻴﺭ )ﻨﻅﺎﻡ ﺇﻨﺘﺎﺝ ﺘﻭﻴﻭﺘﺎ(‪ .‬ﻭﺍﻟﻭﺍﻗﻊ ﺃﻥ ﻫـﺫﺍ ﺍﻟﻨﻅـﺎﻡ ﻴﻌﻤـل ﺩﻭﻥ‬
‫ﻤﺨﺯﻭﻥ‪ ،‬ﻭﺍﻟﺘﺒﺴﻴﻁ ﻤﻊ ﺃﻗﺼﻰ ﻤﺭﻭﻨﺔ‪ ،‬ﻭﻗﻴﺎﺴﻴﺔ ﻤﻊ ﺘﻨﻭﻉ ﺒﻤﺎ ﻴﺸﺒﻪ ﺠﻤﻊ ﺍﻷﻀﺩﺍﺩ ﻓﻲ ﺒـﺩﻴﻬﻴﺎﺕ‬
‫ﺍﻟﺘﺼﻨﻴﻊ‪ ،‬ﻭﻫﻭ ﺍﻟﺫﻱ ﺠﻌل ﺨﻁ ﺍﻹﻨﺘﺎﺝ ﻓﻲ ﺘﻭﻴﻭﺘﺎ ﻴﻨﺘﺞ ‪ 12‬ﻨﻤﻭﺫﺠﺎ ﻤﻥ ﺍﻟﺴﻴﺎﺭﺍﺕ ﻤﻘﺎﺒـل ‪4-3‬‬

                                                                  ‫ﻓﻲ ﺍﻟﻤﻨﻅﻤﺎﺕ ﺍﻷﺨﺭﻯ)‪.(2‬‬

                                                                        ‫ﺜﺎﻨﻴﺎ‪ :‬ﻁﺭﻴﻘﺔ ﺘﻭﻴﻭﺘﺎ‬
‫ﺇﻥ ﻁﺭﻴﻘﺔ ﺘﻭﻴﻭﺘﺎ )‪ (Toyota way‬ﺘﻌﺒﻴﺭ ﻤﺘﺩﺍﻭل ﻓﻲ ﺃﺩﺒﻴﺎﺕ ﺍﻷﻋﻤﺎل ﻜﻤﺎ ﻫﻭ ﺍﻟﺤﺎل ﻓﻲ ﻁﺭﻴﻘـﺔ‬
‫)‪ (IBM‬ﻭﻁﺭﻴﻘﺔ ﺩﻴﺯﻨﻲ )‪ (Disney Way‬ﻭﻁﺭﻴﻘﺔ ﻤﺎﻜﻴﻨﺯﻱ )‪ .(McKinney Way‬ﺇﺫ ﻴﺴﺘﺨﺩﻡ‬
‫ﻫﺫﺍ ﺍﻟﺘﻌﺒﻴﺭ ﻟﻺﺸﺎﺭﺓ ﺇﻟﻰ ﺍﻟﺨﺼﺎﺌﺹ ﺍﻟﻤﺘﻤﻴﺯﺓ ﻟﻠﻤﻨﻅﻤﺔ ﻓﻲ ﺇﺩﺍﺭﺓ ﺭﺅﻴﺘﻬـﺎ ﻭﻤﻭﺍﺭﺩﻫـﺎ ﻭﻋﻤﻠﻴﺎﺘﻬـﺎ‪.‬‬
‫ﻭﻁﺭﻴﻘﺔ ﺘﻭﻴﻭﺘﺎ ﺘﻌﺒﻴﺭ ﻋﻥ ﺸﺨﺼﻴﺔ ﺍﻟﺸﺭﻜﺔ ﺍﻟﻔﺭﻴﺩﺓ ﺍﻟﺘﻲ ﺘﻤ‪‬ﻴﺯﻫﺎ ﻋﻥ ﺍﻟﺸﺭﻜﺎﺕ ﺍﻷﺨﺭﻯ ﻓـﻲ ﺍﻷﺩﺍﺀ‬
‫ﻭﺍﻟﻨﺘﺎﺌﺞ‪ .‬ﻭﺇﺫﺍ ﻜﺎﻥ ﻟﻨﺎ ﺃﻥ ﻨﺴﺘﺨﺩﻡ ﺍﻻﺴﺘﻌﺎﺭﺓ ﺍﻟﺠﻴﻨﻴﻨﺔ ﻓﺈﻨﻬﺎ ﺘﻤﺜل ﺍﻟﺸﻴﻔﺭﺓ ﺍﻟﻭﺭﺍﺌﻴﺔ )‪ (DNA‬ﺍﻟﺘـﻲ ﻻ‬
‫ﺘﻤﺎﺜﻠﻬﺎ ﺃﻴﺔ ﺸﻔﺭﺓ ﺃﺨﺭﻯ ﻟﻠﺸﺭﻜﺎﺕ ﺍﻷﺨﺭﻯ‪ .‬ﻭﻗﺩ ﺤﻤﻠﺕ ﺩﺭﺍﺴـﺔ ﺴـﺒﻴﺭ ﻭﺒـﻭﻭﻴﻥ ) ‪Spear and‬‬
‫‪ (Bowen‬ﻋﻥ ﺘﻭﻴﻭﺘﺎ ﻋﻨﻭﺍﻨﺎ ﻤﻌﺒﺭﺍ ﻫﻭ " ﻓﻙ ﺸﻔﺭﺓ ﻨﻅﺎﻡ ﺇﻨﺘﺎﺝ ﺘﻭﻴﻭﺘـﺎ " )‪ .(3‬ﻓﻤـﺎ ﻫـﻲ ﻫـﺫﻩ‬
‫ﺍﻟﺨﺼﺎﺌﺹ ﺍﻟﻤﺘﻤﻴﺯﺓ ﻟﺘﻭﻴﻭﺘﺎ؟ ﻟﻘﺩ ﻋﺒﺭ ﻤﺎﺜﻴﻭ ﻤﺎﻱ )‪ (May‬ﻋﻥ ﻫﺫﻩ ﺍﻟﻁﺭﻴﻘﺔ ﺒﺜﻼﺜﺔ ﻤﺒـﺎﺩﺉ ﺘﻤﺜـل‬

                                  ‫ﺠﻭﻫﺭ "ﺍﻟﺤل ﺍﻷﻨﻴﻕ" ﻭﻫﻭ ﻋﻨﻭﺍﻥ ﻜﺘﺎﺒﻪ‪ ،‬ﻭﻫﺫﻩ ﺍﻟﻤﺒﺎﺩﺉ ﻫﻲ)‪:(4‬‬
                                ‫‪ -‬ﺍﻟﺒﺭﺍﻋﺔ ﺍﻻﺒﺘﻜﺎﺭﻴﺔ ﻓﻲ ﺍﻟﺤﺭﻓﺔ )‪.(Ingenuity in Craft‬‬

                                           ‫‪ -‬ﻤﺘﺎﺒﻌﺔ ﺍﻟﻜﻤﺎل )‪.(Pursuit of Perfection‬‬
      ‫‪ -‬ﺇﻴﻘﺎﻉ ﺍﻟﻤﻼﺀﻤﺔ )‪ (Rhythm of Fit‬ﺃﻭ ﺍﻟﺘﻼﺅﻡ ﻤﻊ ﺍﻟﻤﺠﺘﻤﻊ )‪.(Fit With Society‬‬
‫ﻜﻤﺎ ﻋﺭﺽ ﻻﻴﻜﺭ ﺠﻴﻔﺭﻱ )‪ (Jeffery‬ﺇﻟﻰ ﻁﺭﻴﻘﺔ ﺘﻭﻴﻭﺘﺎ ﻤﺤﺩﺩﺍ ﺇﻴﺎﻫﺎ ﺒﺄﺭﺒﻊ ﻋﺸﺭﺓ ﻨﻘﻁﺔ ﺃﻭ‬

                                                                          ‫ﺨﺼﻴﺼﺔ ﻫﻲ)‪:(5‬‬
                                                             ‫‪ -1‬ﺍﻟﻔﻠﺴﻔﺔ ﻁﻭﻴﻠﺔ ﺍﻷﻤﺩ‬
                                    ‫‪ -2‬ﺍﻟﻁﺭﻴﻘﺔ ﺍﻟﺼﺤﻴﺤﺔ ﺴﻭﻑ ﺘﺤﻘﻕ ﻨﺘﺎﺌﺞ ﺼﺤﻴﺤﺔ‬
                      ‫‪ -3‬ﺍﺴﺘﺨﺩﺍﻡ ﺃﻨﻅﻤﺔ ﺍﻟﺴﺤﺏ ﻟﺘﺠﻨﺏ ﺍﻹﻨﺘﺎﺝ ﺍﻟﺯﺍﺌﺩ ﻏﻴﺭ ﺍﻟﻀﺭﻭﺭﻱ‬
                       ‫‪ -4‬ﺘﺠﻨﺏ ﻋﺏﺀ ﺍﻟﻌﻤل ﺍﻟﺯﺍﺌﺩ )ﺍﻋﻤل ﻜﺎﻟﺴﻠﺤﻔﺎﺓ ﻭﻟﻴﺱ ﻜﺎﻷﺭﻨﺏ(‬
          ‫‪ -5‬ﺒﻨﺎﺀ ﺜﻘﺎﻓﺔ ﺇﻴﻘﺎﻑ ﺍﻟﻤﺸﻜﻠﺔ‪ ،‬ﻭﺘﺤﺩﻴﺩﻫﺎ‪ ،‬ﻭﺍﻟﺤﺼﻭل ﻋﻠﻰ ﺍﻟﺠﻭﺩﺓ ﻤﻥ ﺃﻭل ﻤﺭﺓ‬
                 ‫‪ -6‬ﺍﻟﻤﻬﺎﻡ ﻭﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻟﻘﻴﺎﺴﻴﺔ ﺃﺴﺎﺱ ﺍﻟﺘﺤﺴﻴﻥ ﺍﻟﻤﺴﺘﻤﺭ ﻭﺘﻤﻜﻴﻥ ﺍﻟﻌﺎﻤﻠﻴﻥ‬

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