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‫ﻭﻴﻌﺩ ﺼﻌﻭﺩ ﺠﻭﺠل ﻭﺤﺠﻡ ﺃﻋﻤﺎﻟﻬﺎ ﻤﻥ ﺍﻟﺩﺭﻭﺱ ﺍﻟﺠﺩﻴﺩﺓ ﺍﻟﻤﺘﻌﻠﻤﺔ ﻓﻲ ﻋﺎﻟﻡ ﺍﻹﻨﺘﺭﻨﺕ‪ ،‬ﺇﺫ ﻜﻴﻑ‬
‫ﻴﻤﻜﻥ ﻟﻤﻜﺘﺏ ﺼﻐﻴﺭ ﻴﺒﺩﺃ ﻤﻥ ﺃﻱ ﻤﻜﺎﻥ ﻤﻥ ﻜﺭﺍﺝ ﺼﻐﻴﺭ ﻤﺜﻼ ﺃﻥ ﻴﺼﺒﺢ ﺸﺭﻜﺔ ﻜﺒﻴﺭﺓ ﻓﻲ ﻨﺘـﺎﺌﺞ‬
‫ﺃﻋﻤﺎﻟﻬﺎ‪ ،‬ﻟﻴﺱ ﺒﺴﺒﺏ ﻤﻭﺍﺭﺩﻫﺎ ﺍﻟﻜﺒﻴﺭﺓ ﻭﺇﻨﻤﺎ ﺒﺴﺒﺏ ﻗﺩﺭﺘﻬﺎ ﺍﻻﺒﺘﻜﺎﺭﻴـﺔ ﺍﻟﻤﺘﺠـﺩﺩﺓ ﺍﻟﺘـﻲ ﺘـﺩﻓﻊ‬
‫ﺒﺎﺴﺘﻤﺭﺍﺭ ﺨﺩﻤﺎﺕ ﺠﺩﻴﺩﺓ‪ ،‬ﺤﺘﻰ ﺃﺼﺒﺢ ﺒﻌﺽ ﻴﺘﺤﺩﺙ ﻋﻥ ﺠﻭﺠل ﻋﻠﻰ ﺍﻹﻨﺘﺭﻨﺕ ﺒﻁﺭﻴﻘﺔ ﻫﺎﻤﻠﺕ‬
‫ﻭﺒﺩﻻ ﻤﻥ ﻋﺒﺎﺭﺓ ﻫﺎﻤﻠﺕ ﺍﻟﺸﻬﻴﺭﺓ "ﺃﻜﻭﻥ ﺃﻭ ﻻ ﺃﻜﻭﻥ"‪ ،‬ﻴﺘﻡ ﺍﻟﺤﺩﻴﺙ ﻋﻥ‪" :‬ﺍﺫﻫﺏ ﺇﻟﻰ ﺠﻭﺠل‪ ،‬ﺃﻭ ﻻ‬
‫ﺇﻟﻰ ﺠﻭﺠل" "‪ ."To Google or Not to Google‬ﻓﺄﻨﺕ ﻻ ﺘﺤﺘﺎﺝ ﺇﻟﻰ ﺜﻼﺙ ﺨﻁﻭﺍﺕ ﻋﻠﻰ ﺠﻭﺠل‬

‫ﻟﺘﺤﺼل ﻋﻠﻰ ﻤﻼﻴﻴﻥ ﺍﻟﻤﻭﻀﻭﻋﺎﺕ ﻭﺍﻟﺩﺭﺍﺴﺎﺕ ﻭﺍﻟﺼﻔﺤﺎﺕ‪ ،‬ﻫﺫﻩ ﺍﻟﺨﻁﻭﺍﺕ ﻫﻲ)‪:(4‬‬
‫‪ -1‬ﺍﺫﻫﺏ ﺇﻟﻰ ﺠﻭﺠل‬

‫‪ -2‬ﺍﻁﺒﻊ ﻜﻠﻤﺎﺕ ﻗﻠﻴﻠﺔ ﺫﺍﺕ ﻋﻼﻗﺔ ﺒﺎﻟﻤﻭﻀﻭﻉ ﺃﻭ ﻫﺩﻑ ﺍﻟﺒﺤﺙ‬
‫‪ -3‬ﺍﻨﻘﺭ ﻋﻠﻰ ﻨﺘﺎﺌﺞ ﺍﻟﺒﺤﺙ )‪ (Search Results‬ﻟﺘﺤﺼل ﻋﻠﻰ ﺃﻋﺩﺍﺩ ﻜﺒﻴﺭﺓ ﻤـﻥ ﺍﻟﻤﻭﺍﻗـﻊ‬

‫ﺫﺍﺕ ﺍﻟﻌﻼﻗﺔ ﺒﺎﻟﻤﻭﻀﻭﻉ ﺃﻭ ﻫﺩﻑ ﺍﻟﺒﺤﺙ‪.‬‬
‫ﻫﺫﻩ ﻫﻲ ﻁﺭﻴﻘﺔ ﺍﻟﺤﻴﺎﺓ ﻋﻠﻰ ﺍﻹﻨﺘﺭﻨﺕ‪ ،‬ﻭﻫﺫﻩ ﻫﻲ ﺍﻟﺴﺭﻋﺔ ﺍﻟﻤﻜﺘﺒﻴﺔ ﺍﻟﺠﺩﻴـﺩﺓ‪ ،‬ﻭﻫـﺫﻩ ﻫـﻲ‬

‫ﺠﻭﺠل‪.‬‬

‫‪1. B.Hill (2003): Google For Dummies, John Wiley & Sons, pp of Introduction.‬‬
‫‪2. M.Miller(2004): 501 Website Secrets, Wiley Publishing, Inc., Indiana,p120.‬‬
‫‪3. M.Mill (2007): Googlepedia: The Ultimate Google Resource, Que‬‬

‫‪Publishing,pp of Introduction.‬‬
‫‪4. B.Hill (2003): Google For Dummies, John Wiley & Sons, pp of Introduction.‬‬

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