Page 301 - ibdaa
P. 301
-b<¡~9¡EH -bJxF *]+°( * 300
~6bgD* ~|D*
l¡pcD* 9*xg~6b+ ~|D* *wG $]+ dc~6 bEK b- q~9*¡D* EH *]K / ]£+ E5 wE ¤<*]+°( * ¡~zDb+ £D* hc-4* ]BH
]A bJ&°* wG ¢g0 *]+°( * ¤A x£gD*H kpcD* x£j- hD*5bE l¡pcD* wG E *xK £jC &* 3*( IPAR ]E ¤A hJx/*& ¤gD*
£~6]D* ¢< .¡p+ ¤A £D "¥5]£D – ¡Fx£A – ixcDH*& " f~6*42 ¢Q ~zJ b+K ¡~6&* ÉK jE "¡£CbE" g~6*
b£K +bmJ(* c-x- £D* ¦+ *& "¡£CbE"H "¡G" ]/H bC *]+(°* ¤-xE Jx1%°* 2*xA°& *H ebgD*H £J4bD*
q~9H&*H ibE*ygD*H A*H2H ¡£E ~7 ¢< ,2b< £D* x-H bcK Db~6H °K *2 b:K bc-4* Ix1&* £B + c-x- b£+ *]+(°b+
b~zF(°* fJ¡G $b+ ¤A Gb~z- £D* &* "¡~z£G"
¡<bD cm- fDwgcD* i*4bcD* dm-
Avoid Clichés Like the Plague
fDwgcE i*4bc< wG "z~{D* r¡~9H q~9*H" bE b_K £~7 &* ÉK jE ¡F &bC J¡: E5 wE 4xg- i*4bc< ~zF bE *xK £jC
,4xgD* i*5bmD*H i*4bcD* dmgJH ,]J]/ i*4bg~6* < kpcJ *& bE ]0*H C ¢< dmJ f£<*]+(* h~z£D fDwgcD* i*4bcD*H
"¡B&* bE ¤A q~9*H bF&* A "¡<bD cm- ,4xD* i*4bcD* dm-" (Safire, 1990) "x£Ab~6" ¡B bG zcgB&*H
(Dollinger et al. in press) ¤-*wD* £/¡gD* ~{- f£E ibC¡~6 ¤A £D* I]Q cg-H
xcQ J bC D*H xD* ¤A Ég~6°*" A]G &* IxJ ¥wD* ¤-*wD* £/¡gD "xmDH2" Jx- ¤A bEK b- q~9*H bc-4°*H
"£/b~6" xC3 ]BH "]cD* |s~{D* I]D £D* 4¡pE bF*& H]cJ ¤gD* ¡£D* bc-°( xpD* 4b£g1°*H b~{g~6°* ¤A <
¡£J D* wG ¤A D* ¡~¦J H&* f£D* D* ¤A ¡J JwD* 2*xA&°* *& sD* *wG E b£K ~{- (Sagiv, 2002)
E&°*H *x<°& *H ]£DbgDb+ ]£gD* < ,]~{+ H]gcJ GH f£DbD* £D*H ¤-*wD* £/¡gD* $¡~9 ¤A ~zF&* ~8H ¢D(*
¡~zG b~¦K J&* xF*
*]+(°b+ °K *2 b:K bc-4* bc-xJ x££gD* ¢< rbgF°*H f£-*wD* f£Ab~{D* &* 4¡~{E x£= " 'HÉE5H xm£DH2 ]/H ]D
D JwG *]+(°* ¤~6b£+ bcK ~6 bgc-4* ]A E°& *H ]£DbgD* bg£B bE*& ib~|D* f)bBH bD*H 4¡~|D* ¤gJx+ b~K6bE
F*xB*& E ¢<*& ib/42 ¢< *¡~|0 "bmD* Db<" fD°]+ f£FbjD* hAx< k£0 ib£DbmD*H *]+(°* H4]J JwD* 2*xA&°*
*]+(°* ¤~6b£+ c-xJ D ¤<bg/°* 4bcg<°* &* bgGÉD x£jD* EH £~6b£D* JwG ¤A
(Mc Crae,1987) *]+(°b+ ,xcsD* ¢< rbgF°* +x- ¤gD* f£~|s~{D* l¡p+ E x££gD* ¢< rbgF°* ¡0 4bA°& * wG ~zg-H
£D* *& IxJ ¡A bD ,x;bD* f£~|s~{D* f~6 E f£G&* xjC*& "rbgF°*" f£B *& E "xmDH2" %*4 bE D3 E G°& *H
]BH rbgF°* f£B <]+ *]+(°* £m~{- J F*& ¥&* bg£- D3 ¢< $b+ JH B&°* ¢< b£K )y/ b+ pgD* J
fgsE x+ fgsD* £D* 4]- k£0 fgsE ibAb. xc< x~zD* ~{- bm-°* *wG ¤A ib0xgE ,]< "xmDH2" 9x<
¤<*]+°( * C¡~6 £~zp- D3 dc~z+ £g~z£A Ég~6°* 4]- fAb. ¢D(* 2xD* gJ *& JH fgsD* ibAbjD* ¤AH
~{gA *]+(°b+ bcK ~6 c-x- ¤gD* £D* bE*& ¤-*wD* pgD*H f£DÉg~6°* d/¡D* bc-4°* ¢D(* £- ¤gD* £D* ~{-
Ix1*& l¡p+ ¤A bcK ~6H l¡pcD* ¦+ ¤A *]+(°b+ b£K +bmJ*( c-x- bF&* ]/H ¤gD* ,x£jD* £D* EH ]£DbgDb+ *ygD°*H =bgD*
2¡/H rxgJ F&° 8b1 ~{+ x£jE xE&* *wGH (Helson, 1990; Dollinger et al, in press) ,¡D* f£A*2 f£B ¤G
5bmF°( * £- &* J i*wD* f£- *& x1*% bE ¤A h0xgB* ]D ¡gD bGb~{BbF ¤gD* Self – promotion i*wD* f£-
ib<bcF°* ,4*2*( H i*wD* f£- ¡- ¢D* *w+H (Runco, 1995c) ¤<*]+°( * D* E hB¡D* gs- bF&° ¤<*]+°( *
bpE x£= ¤A i*4bjg~6*