Page 302 - ibdaa

301 Ÿ-b<¡~9¡EH Ÿ-bJxƒF ˆ*]+°( *
‡~6bgD* –~|ŒD*

‡+x˜D*

fJ2b~|gB°* f£~zŒ›D* fJxƒ›D*H ™£D*

Values and Psychoeconomic Theory

bž›’DH fJ4Hx~9 fDb~8&°* *& q£p~8 f•£~8*& 2xmE œE xjC*& xE&°* f£0 ¤A bž›’D b˜K )*2 f•£~8*& f£<*]+°( * $b£~7°& * ¡’-
œ’˜J ° œ’DH fDb†A ¡’- ]BH f•’~{E –p- ]A f†Œ›E H*& f˜£B b~¦K J&* bžD ¡’- *& dmJ f£<*]+(°* $b£~7°& bA ˆ*]+É( D f£AbC x£=
ˆ*]+°( * œE ¤FbjD* dFbmD* *wG ]J]pgD f£)*x/(*H f£<¡~9¡E –)b~6¡+ fJ2b~|gB°* f£~zŒ›D* fJxƒ›D* b›-2H5 ]BH A f•£~8&* ¡’- *&
"f£Db˜mD* f£+3bmD*" H&* "d~6b›˜D*" b<K ¡£~7 xjC°& * q•€~|˜D* œE °K ]+ "f†Œ›˜D*" bž£˜~zF b›•†/ ¥wD* dc~zD* ¡GH Ÿ~|pA H*&
¤gD* ibBɆD* 64]F *& bž-*3 ebc~6É& D œ’˜JH fp~9*H ebc~6°& ]£†+ œE5 w›E f†Œ›˜D*H f˜£D* ¡J2b~|gB°* 642 ]D
H&* Ÿ+ f£p~¦gD* 2*xA&°* d=xJ bE |pŒg+ f˜£D* z£F &* œ’˜J b›F&* ¤G f~z£)xD* ,x’ŒD*H f˜£D*H fDb~8&°*H ˆ*]+(°* œ£+ ]/¡-
x£= i*4b˜jg~6°*H i*4b˜jg~6°* $¡~9 ¤A ˆ*]+°( * fJ2b~|gB°* f£~zŒ›D* fJxƒ›D* i4¡~8 ]BH 8 ¡’F4 ŸD*]cg~6*
¡’F4" š]Q B ]BH "‡Œ-xE x†~z+ ‡£cD*H ¦Œs›E x†~z+ $*x~{D*" ,x’AH ¦Bb›gD* $¡~9 ¤AH ,])bŒD*H fŒ•’D* $¡~9 ¤AH fc~6b›˜D*
¡’F4H ¡~z›+H4 b~¦K J*& xƒF* ˆ*]+°( * ¡pF ¥2b~|gB°* ¤~zŒ›D*H ¥2b~|gB°* œJ4¡ƒ›˜•D b~9K x< 4¡~{›E x£= " H' ÉE5H

i4b+¡DH ixcFx£g~6
fjJ]pD* ˆ*]+°( * ib~6*42 ¤A *]K / *]K £ŒE ¥2b~|gB°* ¤~zŒ›D* 4¡ƒ›˜D* bC ]BH

™G&* œE" ¤GH f•’~{˜D* Žb~{gC* ¤A b˜K žE *4K H2 ¥2¡' - ™£D* &* (Jay & perkins, 1997) "y›Cx£+"H "¥b/" ]C*&
—b˜†g~6* f£Œ£C ¢•< —bjE ¤G" f£)bgF°* ,xg•ŒD*" wGH " bžD f£)bgF°* ,xg•ŒD*H iɒ~{˜D* ]£D¡gD y£pgD* ¤A ]£Œ-H x£Jb†˜D*
&° xžƒJ ˆ*]+(°*" *& "y›Cx£+" H "¥b/" —bBH Schwebel, 1993 b~¦K J&* xƒF* ˆ*]+(°* f£•˜< ¤A i*4b£sD*
°& f•’~{˜D* 2bmJ*( f£•˜< ¤˜›- &* œ’˜J ™£D* b( A –j˜Db+H bž+ œE'¡J ¤gD* ™£D* ‡c~{- $b£~7&* obgF(* —HbpJ ¤›†˜D* |s~{D*
2H]pD* x~zCH ™žA œE ŸJ]D bE ¢~|B*& ‡A2 ¤A ÉK jE 2xŒD* fc=xA f•’~{˜D* Žb~{gC* ebc~6&* œE ¡’- &* œ’˜J b~¦K J*& ™£D*
¤A ]<b~z- bžF*& b˜C f£•˜†D* “Jxpg+ ,x~7bcE f•’~{˜D* Žb~{gC* ™£D* wG ¤˜›-H ,]J]/ f•’~{E rx€D bJK ¡B b†K A*2 –’~{-
¢D(* ¡•£˜£~6 fDb~8°& * H4]J œJwD* 2*xA°& * (bA –j˜Db+H f•’~{˜D* Žb~{gC* ¤A 6b›D* bžDwcJ ¤gD* ,x£c’D* 2¡žmD* x£~zŒ-
¢•< ™£D* H]c-H "f•’~{˜D* Žb~{gC* ,2¡/ f£˜›- ¢•< “Dw+ ¡•˜†£A fDb~8&°* 4b£†˜D œJy£pgE bG4b£g1*H iɒ~{˜D* ]£D¡-
]£†g•D œ£<]c˜D* –£~¦Œ- bK +b~6 b›~{BbF ]BH œ£<]c˜D* 8bs~7°& * y£˜- ¤gD* iÉ£~¦ŒgD* ¤A –B&°* ¢•< ¡’- bE q~9H*&

(Eisenman, 1999, Barron, 1977)