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1. D. Righby C.Zook(2002): Open-Market Innovation, HBR, Vol(80),
           No.(10), Oct, pp80-89.

2. Joan Megretta(1998): The Power of Virtual Integration: an Interview
           with Dell Computer’s Micheal Dell, HBR, Vol.(76), No.(2), March-April,
           pp73-84.

3. S.M.Shapiro (2002): 24/7 Innovation, McGraw-Hill, New York, p11-12.
4. James A.O.Brien (2003): Introduction to Information Systems, McGrew

           Hill/ Irwin, Boston P 61.

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