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ﺍﻟﺭﻴﺎﺩﻴﺔ ﺍﻟﻤﻌﻠﻭﻤﺎﺘﻴﺔ
ﻭﻻﺒﺩ ﻤﻥ ﺍﻹﺸﺎﺭﺓ ﻓﻲ ﺴﻴﺎﻕ ﺘﻁﻭﺭ ﺍﻟﺭﻴﺎﺩﻴﺔ ﻭﻤﺸﺭﻭﻋﺎﺘﻬﺎ ﺇﻟـﻰ ﺃﻥ ﻫـﺫﻩ ﺍﻟﻤـﺸﺭﻭﻋﺎﺕ
ﺃﺼﺒﺤﺕ ﺃﺴﺭﻉ ﻓﻲ ﺍﻟﻨﺸﻭﺀ ﻭﺍﻟﺘﻭﺴﻊ ﻭﺍﻟﻨﻤﻭ ﻤﻊ ﺍﻹﻨﺘﺭﻨﺕ .ﻓﺎﻟﻤﺸﺭﻭﻋﺎﺕ ﺍﻟﺭﻴﺎﺩﻴﺔ ﻋﻠﻰ ﺍﻹﻨﺘﺭﻨﺕ
ﻻ ﺘﺘﻁﻠﺏ ﺭﺃﺱ ﻤﺎل ﻜﺒﻴﺭ ،ﻭﻴﻤﻜﻥ ﺍﻟﻘﻴﺎﻡ ﺒﻬﺎ ﻤﻥ ﻤﻜﺘﺏ ﺼﻐﻴﺭ ﺃﻭ ﺤﺘﻰ ﻤﻜﺘﺏ ﻓﻲ ﺇﺤﺩﻯ ﻏـﺭﻑ
ﺍﻟﺒﻴﺕ ،ﻭﻤﻊ ﺍﻹﻨﺘﺭﻨﺕ ﻴﻤﻜﻥ ﺘﻘﺩﻴﻡ ﺍﻟﺨﺩﻤﺔ ﻋﻠﻰ ﺍﻟﻤﺴﺘﻭﻯ ﺍﻟﻭﻁﻨﻲ ﻭﺍﻹﻗﻠﻴﻤﻲ ﻭﺍﻟﺩﻭﻟﻲ .ﻭﻗـﺩ ﺃﺩﻯ
ﺫﻟﻙ ﺇﻟﻰ ﻅﻬﻭﺭ ﻨﻤﻁ ﺠﺩﻴﺩ ﻤﻥ ﺍﻟﺭﻴﺎﺩﻴﺔ ﻫﻭ ﺍﻟﺭﻴﺎﺩﻴﺔ ﺍﻟﻤﻌﻠﻭﻤﺎﺘﻴـﺔ ) .(Infoprenuerﻭﺍﻟﺭﻴﺎﺩﻴـﺔ
ﺍﻟﻤﻌﻠﻭﻤﺎﺘﻴﺔ ﺘﺤﻘﻕ ﺍﻟﻌﻭﺍﺌﺩ ،ﻭﺘﺼﻨﻊ ﺍﻟﻨﻘﻭﺩ ﻤﻥ ﺤﺯﻤﺔ ﻭﺍﺴـﻌﺔ ﻤـﻥ ﺍﻟﺨـﺩﻤﺎﺕ ﻤﺜـل :ﺍﻟﻜﺘـﺏ
ﺍﻹﻟﻜﺘﺭﻭﻨﻴﺔ ،ﻭﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﻌﻠﻭﻤﺎﺕ ﻭﺨﺩﻤﺎﺘﻬﺎ ،ﻭﺘﻭﻟﻴﺩ ﺃﻓﻜﺎﺭ ﻋﻥ ﻤﻨﺘﺠـﺎﺕ ﺍﻟﻤﻌﻠﻭﻤـﺎﺕ ،ﻭﻤـﻥ
ﺨﺩﻤﺎﺕ ﺍﻟﺨﺒﺭﺍﺀ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺴﻤﻌﻴﺔ ﻭﺍﻟﺒﺼﺭﻴﺔ ،ﻭﺘﻨﻅﻴﻡ ﺍﻟﺤﻠﻘﺎﺕ ﺍﻟﺩﺭﺍﺴﻴﺔ ﻭﺍﻟـﻭﺭﺵ ﺍﻟﺘﻌﻠﻴﻤﻴـﺔ
ﻭﺃﺩﻟﺔ ﺍﻷﻋﻤﺎل ﻋﻥ ﺒﻌﺩ ..ﺇﻟﺦ) .(6ﺇﻥ ﻫﺫﺍ ﺍﻟﻨﻤﻁ ﻤﻥ ﺍﻟﻤﺸﺭﻭﻋﺎﺕ ﻫﻭ ﺍﻟﻨﻤﻁ ﺍﻷﻭﻓـﺭ ﺤﻅـﺎ ﻓـﻲ
ﺍﻟﻤﺴﺘﻘﺒل؛ ﻷﻨﻪ ﺍﻷﻜﺜﺭ ﻤﺭﻭﻨﺔ ﻭﺍﻷﺴﺭﻉ ﻓﻲ ﺍﻟﻨﻤﻭ ﻭﺍﻟﺘﻭﺴﻊ ﻭﺍﻷﻗل ﺘﻜﻠﻔﺔ.
S.Chandler(2007): From Entrepreneur to Infoprenuer, John Wiley and Sons,
Inc., New Jersey,pp1 5.
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