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1. C. Loch and S. Kavadias(2008):Handbook of New Product Development,
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2. Philip Kotler and G.Armstrong(1996):Principles of Marketing,Prentice
Hall, Upper Saddle River, New Jersey,p8.
3. M.A.Annacchino(2006): The Pursuit of New Product Development,
Elsevier Science & Technology Books,pp101-103
4. R.B.Chase and N. J.Aquilano(1995): Production and Operations
Management, , Irwin-McGraw-Hill, Boston, p58.
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